Social marketing and public health - theory and practice
- Författare
- (Edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Oxford University Press | cop. 2010 | England, Oxford | xiv, 351 sidor. ill. | 978-0-19-955069-2 |
| Oxford University Press | 2010 | Storbritannien, Oxford | Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing. | 978-0-19-172041-3 |